Don’t Be Afraid to Want to Make Money

The goal is to advance this business relationship through monetization. In order to rationalize initial digital marketing activities for budget-restricted businesses, the ultimate goal must deal with the return it will bring. Impressions and click-through rates are great, but when assessing actual value and ROI, the sales numbers are what matter. Sure, 3,000 new Facebook likes sounds great; but, acquiring 3,000 Facebook likes that leads to a 5% increase in sales is great.